In Nigeria Pinterest and Twitter are rising very fast while Facebook is reducing in terms of engagement.
It will interest you to know that many do not know about Pinterest and the marketing power it wields because most businesses judge efficiency by simply quick easy sales.
Pinterest is a more powerful online tool that businesses should use to drive global relevance if they want to stay relevant for a long time. Most images that come up on any Google search are more from Pinterest than from single websites like your business websites.
An image on Pinterest has a lifetime value of over 87% more than a promoted image or video or Facebook, Instagram or a website.
While Facebook still has a major junk of the market share in terms of the number of user account, for businesses Facebook is already a dead-end if you want to stay relevant. Even “Zuck” is moving to Dating sites and digital currency (Google liberal).
The strength of online business must not be measured by the number of followers first and alone but by the relevance of its content and the lifetime potency of its searchability.
If I Google not facebook school items, will your school come up in the web search (that’s very difficult to achieve) what about the image search? That’s relatively easy to achieve.
Exercise
Type items in your business e.g search Lagos school and go to the image section and see if any picture comes up.
If you are into fashion like clothes, shoes, beddings, type on Google the following “buy shoe” “home clothes” “office wears” and see what comes up in the image search…this is where your focus should be when building an online brand.
What about sales?
Yes, sales are very important, this is where objection comes in. As a business owner, you should share both the long term and short term objective of your organisation then work alongside your online partner like (BERTATECH SOLUTIONS) to create an action plan for both short term and long term objectives.
Innovative marketing is for the entrepreneurs who have strong solutions, products and business goals…If you want to understand more about online brand growth on long term bases send a mail to info@bertatechsolutions.com.ng to request a copy of the winning Model for Online Business Growth.
